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is our travelling Uncle Max and is liable to be pottering around in airplanes and on camels on the search for creative pride and unique products the world just needs to know. She is unbearably stubborn in her attempt to make sense of the world and has started Pride & Product to do that and on really high-flying days nothing can stop her talking about creating resilience in times of austerity, indigenous creativity, diversifying access to capital and actually listening.

With her roots in Denmark, she has lived and worked in Germany, Bangladesh, Greece and is now based in London.

Believes in things that: makes her laugh.

Alice Holmberg

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